Introduction
Black materialism, also known as black joy, is a concept that emphasizes the importance of celebrating and sharing in Black culture and experiences. Black materialism resists racist tropes that often depict Black individuals and communities as lacking material wealth, stability, and success. Black materialism is embodied through the creation and participation in cultural events and traditions, such as Juneteenth celebrations, jazz music, and Black cuisine.
What is Black materialism?
Black materialism is not simply about acquiring physical possessions or wealth. Rather, it is the idea of creating and sharing in joy and happiness that is uniquely attributed to Black people. It is a celebration of Blackness and resisting the negative stereotypes and oppressive conditions that often surround Black individuals and communities. Black materialism is a tool for empowerment and resistance, allowing Black individuals and communities to reclaim their narratives and identities.
The Rise of Black Materialism in Social Media
Black materialism has gained significant popularity in social media platforms such as Twitter, Instagram, and Tiktok, with users sharing images and videos of food, fashion, music, and cultural practices. These platforms provide an opportunity to amplify Black voices and showcase Black culture in a positive and celebratory manner. The hashtag #BlackJoy, for instance, is used to share images and videos of Black people laughing, dancing, and enjoying life. Social media has been a powerful tool in creating and highlighting the Black materialist movement.
Black Materialism and the Food Industry
Black cuisine has long been a source of joy and celebration in the Black community. However, the appropriation of Black cuisines by non-Black individuals and corporations has been a contentious issue. The Black materialist movement has highlighted the importance of acknowledging and celebrating the origins of Black cuisine and the labor of Black chefs and cooks. In recent years, there has been a growing movement of Black-owned restaurants and food businesses, highlighting the richness and diversity of Black cuisine.
Black Materialism in Entertainment
Black materialism is also evident in entertainment industries such as music and film. The rise of Black music genres such as hip-hop and R&B has provided a platform for Black artists to celebrate Black experiences and culture. In film, Black materialism is evident in the growing number of films and television shows showcasing Black actors, directors, and writers. These industries allow Black individuals to not only share their experiences but also provide an opportunity for them to reclaim their narratives and identities.
Black Materialism and Politicization of Black Joy
Black materialism has been criticized for its perceived lack of political engagement. Some argue that it focuses too much on individual happiness and ignores the systemic issues faced by Black individuals and communities. However, the Black materialist movement seeks to highlight and emphasize the importance of joy and happiness as a form of resistance and empowerment. It is an acknowledgement of the resilience and strength of Black communities despite the oppressive conditions they face.
Conclusion
Black materialism is a powerful tool for Black individuals and communities to reclaim their narratives and celebrate their experiences and culture. It is a form of resistance and empowerment that emphasizes joy and happiness as a means of overcoming the oppressive conditions faced by Black individuals and communities. The Black materialist movement has created an opportunity to showcase and amplify Black voices and cultures, and has highlighted the importance of acknowledging and celebrating the origins of Black cultural practices and experiences.
